The evolution of storytelling: brands as broadcasters.
This is the keynote address from Team Detroit's panel discussions at SXSW, given by Toby Barlow, our Chief Creative Officer. We are hard wired to understand stories. Stories convey meaning. They help us understand ourselves and our world. And while the nature of storytelling keeps changing as media platforms evolve, the principles of great stories are timeless.
How the Handover Begins
Today’s New York Times features an article that pulls back the curtain on how the AI handover is getting underway, how Google, Meta, X, et a...
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I don't know who authored this quote, but I found it in this video of a presentation Yves Behar gave at TED about the need for design t... -
I was thinking the other day about the DNA of premium brands . One thing is certain -- it's a relative idea. For example, Hyatt is... -
As a passionate Giants fan it is safe to say that I had a good time yesterday. But as an advertising professional I felt a bit underwhelmed ...