Trends for 2014 and beyond.

The second edition of Ford’s annual publication on micro trends, Looking Further with Ford, examines the drivers of change and the complex response of consumers worldwide. This collection of 10 micro trends reflects our view of the attitudes that will alter consumer dynamics across the globe in 2014 and beyond.

Compiled and curated by Sheryl Connelly, who leads Global Consumer Trends and Futuring at Ford Motor Company, it also includes contributions from WPP's Global Team Ford.

Emerging trends for 2014 and beyond. from David Murphy

The Power of Empathy

I write frequently about the power of empathy.  (Remember, what's true in life is true in marketing.)  But I never thought about the contrast between empathy and sympathy.  This piece nails it. (As usual, as does RSA's animation.)