This time of the year always brings a surfeit of predictions and prognostications. Having said that, I do believe this Adweek story does a good job pointing us toward the larger events on the interactive marketing horizon.
I continue to believe that the future of interactive is inextricably linked to the future of mobile. Two themes in the Adweek story, should they fully materialize, have the potential unlock mobile's true marketing value: "second screen" viewing and mobile payments.
And while thinking about the future of mobile, check out this demonstration of Blippar, a platform that may make QR codes seem quaint in due time.
How the Handover Begins
Today’s New York Times features an article that pulls back the curtain on how the AI handover is getting underway, how Google, Meta, X, et a...
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I don't know who authored this quote, but I found it in this video of a presentation Yves Behar gave at TED about the need for design t... -
I was thinking the other day about the DNA of premium brands . One thing is certain -- it's a relative idea. For example, Hyatt is... -
As a passionate Giants fan it is safe to say that I had a good time yesterday. But as an advertising professional I felt a bit underwhelmed ...