I was invited last night to speak to the Chapman University Ad Club and offer career advice to these aspiring advertising agency professionals.
This is a switched-on group, many of whom are preparing to compete in the Ad Fed National Student Advertising Competition. Having just judged the District 10 regionals in Shreveport, I know how long and hard they've been working on their presentation.
As I told the group last night, this summer will mark my 30th year in advertising, I still love what I love what I do for a living, mainly because advertising sits at the intersection of everything – business, art, pop culture, technology, societal trends, the media revolution.
I thought I'd share an abbreviated copy of my slides in the hope that it will provide some inspiration and guidance to those who want to be equally passionate about their career in 2042.
How the Handover Begins
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