The Red Cross text message campaign to raise donations for Haiti is brilliant. It's simple and immediate, two things that tend to resonate in America.
It's also been hugely effective, raising about $22 million in donations as of this past Sunday, or nearly one in every five dollars raised so far by the Red Cross for Haiti.
(By the way, if you haven't done so already, please text "Haiti" to 9099 and and $10 donation to the Red Cross relief effort for Haiti will be added to your phone bill.)
This makes me wonder about the future applications of this idea. Why couldn't I do the same thing to buy a product? Why can't AT&T or Verizon step forward to become the new PayPal for mobile commerce?
How the Handover Begins
Today’s New York Times features an article that pulls back the curtain on how the AI handover is getting underway, how Google, Meta, X, et a...
-
I don't know who authored this quote, but I found it in this video of a presentation Yves Behar gave at TED about the need for design t... -
I was thinking the other day about the DNA of premium brands . One thing is certain -- it's a relative idea. For example, Hyatt is... -
As a passionate Giants fan it is safe to say that I had a good time yesterday. But as an advertising professional I felt a bit underwhelmed ...