WikiBranding in action

A great example of wikibranding in action. Rats in a fast food joint is nothing new. Rats in a fast food joint on the evening news is nothing new. Consumers taking this story and making their own content on YouTube to spread the word about rats roaming freely in a Taco Bell/KFC is wikibranding in action...much to the brand's detriment.

How the Handover Begins

Today’s New York Times features an article that pulls back the curtain on how the AI handover is getting underway, how Google, Meta, X, et a...